Highly accurate, real time metrics for measuring marketing effectiveness
Immediate insights into sales conversion and the effectiveness of sales initiatives
Invaluable input into production planning and inventory management decisions
Autometrics measures the Marketing Moment of Truth™; the moment when a new car shopper decides to contact a local dealer for a price quote. Intuitively, buyers do not contact dealers whimsically, but only when they have made a conscious decision to start the purchase process by getting a quote.
Autometrics publishes four, core Marketing Moment of Truth metrics based on its daily census of new car shoppers:
These core metrics are offered under subscription packages to US Automakers and Dealers, providing the opportunity to increase the efficiency of sales, marketing, production and inventory decisions.