How can Autometrics Shopper Data help you?

Autometrics aggregates lower funnel shopper data to track new car demand, sales conversion rates, media effectiveness, incentive planning, sales forecasting, production planning  and inventory management

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The Marketing Moment of Truth

Autometrics measures the Marketing Moment of Truth™; the moment when a new car shopper decides to contact a local dealer for a price quote. Intuitively, buyers do not contact dealers whimsically, but only when they have made a conscious decision to start the purchase process by getting a quote.


How to subscribe to Autometrics

Autometrics Shopper Data is offered under subscription packages to US Automakers and Dealers, providing the
opportunity to increase the efficiency of sales, marketing, production and inventory decisions.


About Autometrics

Autometrics provides demand-centric Shopper Data to enable clients to better track such issues as customer demand,
media effectiveness, sales forecasting at national/regional level, demographic trends and inventory management.

Since 2008, Autometrics has been providing lower funnel demand Shopper Data to enable clients to better track issues
as new vehicle demand, sales conversion rate, media effectiveness, incentive planning, sales forecasting, demographic
trends and inventory management, all at the national, regional and DMA level.


Contact

101 West Big Beaver Road
Suite 1400
Troy
MI, 48084.

T: +1 248 687 1100
E: info@autometrics.com